The Millennial Generation & What They Want From Your Brand

(Franchise Buy) - By SystemUser - BlogMigration. Updated Apr 2, 2014

I have been reading recently about a hot topic in marketing and advertising targeting the Millennial generation. Who is the Millennial generation, you may ask? While there has been some debate over when the generation starts and stops, generally, it is considered those born between 1977 and 1995. Larger than the baby boomers 76 million, there are an estimated 80 million Millennials in this group of 18 to 34 year olds.So from a marketing perspective, how do we target this generation of people ranging from college students to young parents? First off, most Millennials are technology dependent. There are several tips that Susan Glosby from FIT4MOM offered in this past months issue of Franchising World magazine offers some advice.1. Offer ease of access to your informationMost Millennials use their smartphones and other similar electronic devices to access webpages. Make sure your website is mobile-friendly and is easy to read for those accessing info via a smartphone. Additionally, make sure you have all the information people are seeking on your site contact information, sales information, costs of goods if they cant find it quickly, they may take their business elsewhere.2. A sense of involvement and purposeMillennials are said to care about the purpose and identity of the brands they support more than generations of the past. What does your brand do to make the world a better place? This generation wants to know. Do you promote local volunteering with your franchisees and employees? Do you help educate your community? Do you donate to certain causes as a company? They want to know those things, and are more likely to be a repeat customer if your ideals are in line with their own.3. Peer valueUse social media to provide peer endorsements! Millennials have the sense that when using technology, they are never truly alone their peers are always with them. Having Instagram tags, a Facebook page, a twitter account, allows this generation to easily do some of the advertising for you among their friends.