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Blimpie Launches New Game App To Appeal to Millennials

New Trend Has Restaurant Chains Using Mobile Game Apps to Engage Younger Customers

(Franchise Buy) - By . Updated Sep 23, 2013

FOR IMMEDIATE RELEASE

Media Contact:

Sue Yannello

syannello@919marketing.com

919.459.8162

Blimpie Launches New Game App To Appeal to Millennials

New Trend Has Restaurant Chains Using Mobile Game Apps

to Engage Younger Customers

(Sept. 17, 2013 – Scottsdale, Ariz.) As part of a new restaurant trend to engage Millennials, Blimpie®, our

nation’s iconic sub chain, is one of a few quick service restaurants launching mobile game apps. Blimpie

Run®, www.blimpie.com/blimpierun, available on Android and iOS operating systems, is part of a new

mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu

offerings to attract Millennials.

“Blimpie has always been a favorite for Baby Boomers, but the app provides an interactive experience

for Millennials that keeps them engaged and loyal to our brand,” says Matt Gallagher, Director of Digital

and Interactive Marketing. “To stay relevant with customers raised on technology, we have to use

creative mobile marketing to keep them excited and informed about all the great new food Blimpie has

to offer.”

In the game, Blimpie’s familiar mascot, Del E. Fresh, runs through different U.S. cities to collect fresh

ingredients on his way to the nearest Blimpie sub shop. Del E. Fresh has to outrun skunks, scorpions and

other predators while avoiding unique obstacles in different cities. App users have a monthly chance to

win free subs for a year and the opportunity to collect app-exclusive offers to redeem at their local

Blimpie store. They can also utilize Facebook® and Twitter® to share their high scores or challenge

friends to beat their score.

The app is just one facet of Blimpie’s brand overhaul as the sub chain prepares to celebrate its 50th

anniversary in 2014. The brand refresh includes new store designs and menus, all to appeal to younger

customers. Store designs include brighter colors, expansive wall murals of Americana images, and booth

seating for a more comfortable atmosphere.

“We know to stay current we have to constantly evolve to appeal to new generations and their tastes,”

says Steve Evans, Blimpie vp of marketing. “With the app, the new look and new menu items, we are

staying on top of new restaurant trends that appeal to a whole new demographic of customers and keep

our loyal fan base coming back to the refreshed, updated sub shop they fell in love with.”

About Blimpie

Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients

along with delicious soups and salads. Founded in 1964, Blimpie

has grown to nearly 1,000 franchised

restaurants across the U.S. In 2006, Blimpie

became part of Kahala, one of the fastest growing

franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more

information about Blimpie visit www.blimpie.com.

For more information about Kahala, visit www.kahalamgmt.com.

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FOR IMMEDIATE RELEASE

Media Contact:

Sue Yannello

syannello@919marketing.com

919.459.8162

Blimpie Launches New Game App To Appeal to Millennials

New Trend Has Restaurant Chains Using Mobile Game Apps

to Engage Younger Customers

(Sept. 17, 2013 – Scottsdale, Ariz.) As part of a new restaurant trend to engage Millennials, Blimpie®, our nation’s iconic sub chain, is one of a few quick service restaurants launching mobile game apps. Blimpie Run®, www.blimpie.com/blimpierun, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu offerings to attract Millennials.

“Blimpie has always been a favorite for Baby Boomers, but the app provides an interactive experience for Millennials that keeps them engaged and loyal to our brand,” says Matt Gallagher, Director of Digital and Interactive Marketing. “To stay relevant with customers raised on technology, we have to use creative mobile marketing to keep them excited and informed about all the great new food Blimpie has to offer.”

In the game, Blimpie’s familiar mascot, Del E. Fresh, runs through different U.S. cities to collect fresh ingredients on his way to the nearest Blimpie sub shop. Del E. Fresh has to outrun skunks, scorpions and other predators while avoiding unique obstacles in different cities. App users have a monthly chance to win free subs for a year and the opportunity to collect app-exclusive offers to redeem at their local Blimpie store. They can also utilize Facebook® and Twitter® to share their high scores or challenge friends to beat their score.

The app is just one facet of Blimpie’s brand overhaul as the sub chain prepares to celebrate its 50th anniversary in 2014. The brand refresh includes new store designs and menus, all to appeal to younger customers. Store designs include brighter colors, expansive wall murals of Americana images, and booth seating for a more comfortable atmosphere.

“We know to stay current we have to constantly evolve to appeal to new generations and their tastes,” says Steve Evans, Blimpie vp of marketing. “With the app, the new look and new menu items, we are staying on top of new restaurant trends that appeal to a whole new demographic of customers and keep our loyal fan base coming back to the refreshed, updated sub shop they fell in love with.”

About Blimpie

Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to nearly 1,000 franchised restaurants across the U.S. In 2006, Blimpie became part of Kahala, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com.

For more information about Kahala, visit www.kahalamgmt.com.

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