(Franchise Buy) - By . Updated Dec 7, 2010

Little Caesars Pizza(R) Announces Buy One Pizza, Get One Free! National Coupon Offer

DETROIT, Dec. 26, 2010 // PRNewswire // -- Pizza lover or football fanatic, Little Caesars Pizza has something for everyone during the 2010 Little Caesars Pizza Bowl. To share the excitement of the college bowl game with pizza and football fans across the country, Little Caesars Pizza today announced a 'Buy One Pizza, Get One Free!' promotion. Today through Tuesday only, Little Caesars customers can purchase any HOT-N-READY® pizza and get another pizza of equal or lesser value free with a valid coupon. The coupon is available at LittleCaesars.com and is valid from Dec. 26 – Dec. 28, 2010.

'Little Caesars, the originator of Pizza!Pizza!, is excited to provide this exclusive offer to customers coast to coast,' said Dave Scrivano, president & CEO, Little Caesar Enterprises, Inc. 'Now everyone can share in the Little Caesars Pizza Bowl game action – whether attending at Ford Field or watching the game on TV, or enjoying two great pizzas!'

The Little Caesars Pizza Bowl, featuring the University of Toledo Rockets and the Florida International University Panthers, takes place tonight beginning at 8:30 p.m. ET at Ford Field in Detroit, home to the NFL's Detroit Lions and Super Bowl XL. The game is broadcast live on ESPN.

'Little Caesars has a long history of supporting amateur sports, and its title sponsorship of the Little Caesars Pizza Bowl extends that tradition to college athletics,' said George Perles, CEO of the Little Caesars Pizza Bowl and former head football coach at Michigan State University. 'This promotion combines college football and Little Caesars HOT-N-READY pizza – a great combination!'

In addition to the value-oriented 'Buy One Pizza, Get One Free!' promotion, and in conjunction with its sponsorship of the bowl game, Little Caesars is also providing other exciting customer promotions including the chance to win hotel, airfare and tickets to national bowl championship games and Little Caesars pizza parties.

'Little Caesars, named 'Best Value in America*' of all quick-serve restaurant chains for three years in a row, is proud to offer high-quality pizza products at a value to our customers, and the special 'Buy One Pizza, Get One Free!' coupon offers even more value for family and friends enjoying college sports and the holiday season,' Scrivano said.

The offer is valid only at participating Little Caesars locations from Dec. 26 – Dec. 28, 2010. There is a limit of one coupon per order, per visit and it is not valid with other offers.

About the Little Caesars Pizza Bowl

The Little Caesars Pizza Bowl is the Midwest's only major college football bowl game. The 2010 bowl marks the 14th year that the bowl has brought major college bowl action to Detroit.

About Little Caesars Pizza

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Little Caesars added more stores in the world in 2009 than any other pizza chain and today is the largest carry-out chain internationally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the third year in a row, Little Caesars was named 'Best Value in America'* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* 'Highest-Rated Chain – Value for the Money' based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2009

SOURCE Little Caesars Pizza

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