Saxbys Coffee

Founded in 2005, Saxbys is a highly personalized coffee café concept on pace to become the fastest growing coffee café business in the US. Frequently named “Best Coffee” and “Best Coffeehouse” in the 30 communities we serve, Saxbys is a friendlier and more intimate alternative to the big chains while providing greater consistency than the local ‘mom and pop’ coffee shops.

We enjoy a strong presence and outstanding reputation in Philadelphia, Washington D.C., Southern Ohio, Raleigh and Dallas markets, as well as on many college campuses. Each café enables our franchisees’ personalities to shine through within an inspiring, proven, and strongly recognized brand. While we believe the Saxbys difference is our humanity and personal approach, Saxbys is synonymous with high quality coffee, specialty drinks, all-natural Saxbys Fro-Yo!, and fresh fruit smoothies. Our diverse product menu is delivered in comfortable, contemporary cafés that express and celebrate the uniqueness of the neighborhoods we serve.

Saxbys Franchisees receive a proven and effective system of support that affords an excellent opportunity to hit the ground running and continue on a path of profit, growth and joy. We are excited to share our story and goals for the future and hope the excitement and momentum is apparent as you consider whether or not Saxbys is the opportunity you are seeking.

Saxbys Facts Saxbys is on pace to become the fastest growing coffee café business in America Saxbys has a fiercely loyal guest base with more than 10,000 Likes on Facebook across the 30 communities that we serve Saxbys Fro-Yo! is a unique, signature product that draws customers in and differentiates Saxbys from other coffee chains

Strategic real estate selection

Saxbys is always keeping an eye out for prime locations for our franchisees to open cafés. The cafés can range from 250sf (kiosk location) to 2000sf. Our cafés are in high traffic locations, including strip shopping centers, urban street locations, college campuses, office buildings, train stations, or other similar locations. Importantly, we recognize the power that our diverse range of cafés have in terms of driving brand awareness, which benefits all franchise owners across the entire Saxbys portfolio.

Each potential site is carefully analyzed for market potential, demographics, competition, guest profiles, and traffic counts. We guide the franchisee through the lease negotiation process and ensure that deals are done right, fairly, and efficiently.

unique design and construction guidance The Saxbys team plays an integral role in the layout and design of your café. Experts from our corporate team complete the layout and design to focus on the importance of efficiency and consistency. An important aspect of our build out process is our Pre-Opening Manual, which will guide you through the entire  process. The supervision of the build out process includes construction, placement of fixtures, graphics, and equipment installation.

best in class training support

All Saxbys Franchisees will successfully complete the Saxbys Coffee training program. This initial training focuses on the management aspects of your Saxbys café. It includes processes for guest services, scheduling, accounting, ordering, and general business management. It also includes an introduction to drink preparation.

The second phase of training begins ten days prior to the opening of your franchise and will be held at your Saxbys café. This phase of training includes the franchisee(s), managers, and all team members of the location. The focus of the initial portion of Phase 2 training is guest services and drink preparation. The remainder of training is completed on a normal operating schedule with the corporate trainer on site to assist.

hands on operational SUPPORT

At Saxbys, you will receive ongoing operational support from our experienced operations team, including assistance with an operational pro-forma, support through café build out process, and assistance with establishing necessary vendor networks and management of Grand Opening operations. Post Grand Opening  support with ongoing operations includes P&L review and analysis, café audit/evaluations, and support with executing any necessary operational plans of action.

in-house marketing SUPPORT

We strive to continually strengthen the Saxbys brand by providing our franchisees with the tools they need to be successful and communicate effectively to drive traffic, preference, and loyalty from the consumer market. We have both in-house and partner expertise in the areas of marketing, PR, and social media to ensure your communications objectives are supported and achieved

OUR PHILOSOPHY

At Saxbys, we put our expertise to work for you, our franchisees, every day. This expertise helps to differentiate your business from the competition and optimize the experience for your guests. We invest time and resources to monitor the industry at national and local levels to arm our franchises and team with an understanding of the key factors that will drive business. Here are some examples from a recent guest survey that illustrate the type of information that we gather from guests to inform insights that can drive your business.

We know the most important attributes guests are seeking when it comes to coffee cafés and help you install the policies and processes to ensure your café delights them.