Chronic Tacos Revives Authentic Mexican Cuisine with SoCal Influence

(Franchise Buy) - By . Updated Jun 12, 2013

Media Contact: Stefanie Zimmerman, Fishman PR & Marketing, (847) 945-1300 x267, szimmerman@fishmanpr.com  

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Chronic Tacos Revives Authentic Mexican Cuisine with SoCal Influence

Third Generation Recipes Fire up Your Taste Buds

San Clemente, CA – For people who are tired of contrived, cookie-cutter chains that serve tasteless, soulless, average food, Chronic Tacos is the fast casual concept that offers the taste of Mexican cuisine in a fun, laid back atmosphere.

Chronic Tacos was founded in 2001 by Randy Wyner and Dan Biello. The pair had an idea that fast, fresh, made to order Mexican food could be served up with authentic recipes in a fun and friendly atmosphere. They envisioned great Mexican food with California style. By 2004, Chronic Tacos became a local sensation and the owners found that customers were flocking not only from Newport Beach, where the first location opened, but from nearby cities as well. It was at this point they realized it was time to expand.

Over the last several years, the demand for authentic Mexican cuisine has greatly increased; according to an IBISWorld industry report, the Mexican restaurant industry has grown at an estimated 1.4 percent annual rate over the last five years, reaching $30.7 billion in 2012. In 2006, Chronic Tacos seized the Mexican food popularity wave and became Chronic Tacos Enterprises and began franchising. The first franchise location opened in San Clemente, CA and attracted more than 1,000 hungry and excited locals. There are currently over 30 Chronic Tacos locations throughout North America, with plans to expand across the west coast and Canada and a goal of opening over 100 stores by 2018. 

“We are a taco shop that lives and breathes the taco life,” said Randy Wyner, a founder and President of Chronic Tacos. “We aim to create a truly unique experience and culture for our customers, encouraging individuality through our customizable dishes, Southern California feel, and locally sourced ingredients. All of our flavorful food is made daily from scratch, in house.”

Customers’ taste buds will travel to Mexico with Chronic Tacos’ third generation Mexican recipes including carne asada (steak), pollo asado (chicken), carnitas (slow cooked pork), al pastor (spicy marinated pork) and fresh pico de gallo and guacamole. Customers can also order fish and shrimp grilled or beer battered done baja style. Chronic Tacos restaurants offer traditional items such as tacos, burritos and tostada bowls as well as specialty items including salads with unique dressings like chipotle lime vinaigrette. In addition to the authentic Mexican cuisine, Chronic Tacos has a variety of Mexican beers available, as well as horchata, a Mexican drink made of rice, vanilla and cinnamon.

For more information, visit www.eatchronictacos.com.

About Chronic Tacos

A franchise that specializes in fresh, authentic and flavorful Mexican cuisine, Chronic Tacos is a taco concept with style and food that provides great value for the whole family. Founded in 2002, Chronic Tacos celebrates the uniqueness of every individual through its fresh, made to order third-generation Mexican cuisine customized for each customer’s distinctive taste. Chronic Tacos is committed to serving only the highest quality ingredients, with more than 30 locations throughout North America. The third generation Mexican recipes include carne asada, pollo asado, carnitas, al pastor and fresh pico de gallo and guacamole. The franchise also offers traditional Mexican items such as tacos, burritos, fish and shrimp grilled or beer battered done baja style, salads and tostada bowls. Additionally, the menu features kid’s, breakfast and vegetarian options, and can be served as a combo with chips, salsa and a regular drink, or as a meal with rice, beans, chips, salsa and a regular drink. For more information about the franchise opportunity, please visit www.eatchronictacos.com.

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