how dual branding works at famous brands

(Franchise Buy) - By . Updated Apr 7, 2015

how dual branding works at famous brands

The TCBY & Mrs. Fields dual branding strategy provides a mix of revenue growth opportunities, significant brand awareness, and financial efficiencies rarely offered by a franchisor. This makes it the perfect business plan for any business investor looking to maximize ROI. As part of our Dual Branding Concept, when you buy a TCBY, you get a Mrs. Fields FREE. That’s 2 for the price of 1, but you really gain access to 3 revenue streams:

• TCBY Frozen Yogurt– a variety of unique and delicious self-serve or hand-scooped flavors in addition to cakes, pies, sundaes, and shakes
• Fields Bakery – fresh baked cookies, nibblers, cookie cakes, brownies, savory pastries, shakes, and coffee
• Fields Gifting Stations– beautifully wrapped and fully customized options for delicious gift giving

When you invest in TCBY and Mrs. Fields, you get three proven revenue streams under one roof for just one franchise fee. And, our new gifting stations are supported by our $50 million mrsfields.com business in Salt Lake City, Utah. This addition combined with the two iconic brands is a true differentiator. The gifting stations are also an excellent B2B model.

Ready to learn more?

Todd R. Haavind
Vice President of Sales
Famous Brands International
8001 Arista Place, Ste 600 | Broomfield | CO | 80021
P: 720-599-3351 | C: 720-272-7802
THaavind@famousbrandsintl.com